Uptake post #5
What is Multimodality?
To be honest I have never heard of Multimodality until this class. I thought it was crazy how I've seen it all my life and had no idea what I was seeing was an actual process. Multimodality in simple terms is the process of using different modes in a way that will express an idea. You see this in advertisements for businesses, flyers for clubs and even TV commercials. Here I will break down each mode of multimodality.
Modes of Multimodality
Alphanumeric - Things that we write using numbers or the alphabet (statistics)
Visual - Images that are appealing (a soft fall sunset)
Aural - Any kind of sound that is used to inflict feeling to the audience (music)
Oral - This is actually spoken words coming from HUMANS! (Like a catchphrase)
symbolic - Symbols that are not part the alphabet (emojis)

Everything above has to do with how multimodality is used and how it is created. You see Multimodality in everyday life. So next time you see a post on Instagram promoting a business
take a moment and examine what kind of effort was put into the text and why they did what they did.
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